Project Overview
User Personas
The Research
Rising disposable income over the next five years will enable a greater share of consumers to spend on higher-priced personal training session. Among those who joined a gym and dropped out within the first year, women accounted for 14 percent versus just 8 percent for men (see chart below). This opened a door to an idea that may keep women more motivated to full fill and stick to their fitness journey if they could have the option to enlisted a personal trainers help but have the ability to take advantage from anywhere.
When you consider that gyms are inundated in January year after year, this is a truly amazing stat: 80 percent who joined a gym in January 2012 quit within five months.
